Between the economy and the environment, selecting an old fashioned luxury automobile might seem like a downright unfashionable choice these days. It’s true that, among very prosperous and select buyers, such import brands as Mercedes, BMW, and Lexus remain popular choices. However, a certain shyness and level of embarrassment has started to creep into the luxury market.
Yes, we understand that there are extremely serious environmental concerns related to the use and burning of fossil fuels and, yes, we realize that the economy has hurt a lot of people. Still, you need to get from place to place and there are many good reasons for buying a luxury brand, from business concerns to safety matters. In any case, not buying a car replete with special features like air suspension, deluxe interiors, and the latest in high performing engines won’t help the economy and, depending on the circumstances, it could actually help the ecology.
After making a big-splash in the midline market with the Prius, the gas saving/emissions reducing hybrid concept is spreading into the luxury market. General Motors, determined to reclaim the luxury market, has been getting into the act with hybrid Escalades and Lincoln MKZs. Infiniti will also jump on the hybrid bandwagon this coming spring with the M Hybrid (M35h), which is being touted as a V6 with 350 horsepower and good fuel economy.
Even the U.K.’s Aston Martin, one of the the world’s toniest manufacturers long associated with the gadget-laden sports cars driven in the James Bond movies, is getting into a the act with a car that crossbreeds economy and luxury, the Cygnet. “The world’s first luxury commuter car.” German manufacturer Audi is also adding hybrids to its line. It’s safe to say that all of the cars will be including a variety of high end luxury features, from V6 engines and fuel systems, to the finest in smooth riding air suspension, to the latest in computer and audio technology.
As for the economy, we understand the aversion to excessively conspicuous consumption in the present world situation. However, we also think it’s safe to say that it’s better for the world economy for you to invest in an automobile than simply keeping your money in a bank or stuffed in the mattress. We’re sure auto workers would agree with us.
